Marketing are activities of a Company or an Organization normally associated with buying and selling a product or service. It includes advertising, selling and delivering products or services to people. Marketing specialists try to get the attention of target audiences. They do this with a combination of activities, including using radio, television, print, outdoor, electronic, product placements, endorsements, etc.
Marketing is therefore everything a company does to attract new customers and retain existing customers by means of a customer relationship management strategy. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company’s products and services to the people who need and want them, thereby ensuring sustainability and preferably profitability.
The traditional four P’s of marketing are product/service, place, price and promotion. Promotion refers to the integrated marketing communications campaign. Promotional activities may include advertising, personal selling, sales promotions, public relations, direct marketing, sponsorship and guerrilla marketing.
It is vital for marketers to utilize online tools such as social media and digital advertising, both on website and mobile device applications, as well as internet forums. Online marketing is a critical element of a complete marketing strategy.
Any communication method that is dependent on an electronic device must be considered electronic marketing. The first mass application of electronic marketing was tele-canvassing. Businesses realized that the traditional door to door approach simply took too much time, and was too expensive. Today there are businesses that exist solely for the purpose of doing telephone marketing on behalf of other businesses.
With the continuous introduction of other communication methods, it is normally not long after that people consider how it can be used for marketing purposes.
Types of electronic Marketing
The process of phoning a database of telephone numbers and sharing your message and/or intention telephonically.
• Text or Sms
The process of sending a database a telephone numbers your message via text or sms. The messages are normally very short in less than 100 characters, allowing the reader to scan the content within a second or two. It is seldom used for rich media content.
This is the primary platform where consumer traffic is driven to. The Website contain the detailed information of the company. It covers the identity, history, products, services, team, etc.
Search Engine Optimization is closely linked to your Website. It is the science of making your Website content more Browser friendly. It utilizes the fact that browsers use bots to continuously visit every Website in the World to update their index of available content only.
The second approach is to pay less attention to the natural index success of the site but to rather purchase the Keywords your target market would search. This can easily become expensive if the company do not have good brand recognition value.
• Message Services (WhatsApp, WeChat, Facebook Messenger, Skype, etc)
Software have bridged the gap between devices making it very easy to reach your client database. The biggest benefit is that the platforms allow for rick media, including compressed pictures and videos. It can also accommodate links.
• Embedded Emails
This was the first tool to incorporate graphic design in marketing activities. This requires more technical skills, but is very effective bring visual messages with call to actions into the email space. It still is a very effective marketing tool. Most campaigns are done as a 1-pager.
There are two reasons for utilizing a Newsletter.
If the volume of information you want to communicate is too big, or when you schedule a communication update over longer periods of time, like monthly or quarterly.
Newsletter allow for creating more visually appealing document. Because more time can be spent on the content and design, it has every reason to create a very good impression.
• CRM Systems
A relationship management system is mostly used for client retention and/or upselling your database. There are very good CRM System in the marketplace that can be integrated with the current operational routines. The system can normally send sms’s and/or emails linked to a campaign, schedule or a defined date.
• Social Media
Facebook is leading the way in the Social Media space. What makes it most appealing for the marketing community is the sure vast number of people that are active on Facebook. With 1.1 Billion active users, it is biggest by a long way. The notable others are:
• YouTube – 1.1 Billion
• Twitter – 310 million
• LinkedIn – 255 million
• Pinterest – 250 million
• Google Plus – 120 million
• Tumblr – 110 million
• Instagram – 100 million
• Reddit – 85 million
• VK – 80 million
• Flickr – 65 million
• Vine – 42 million
• Meetup – 40 million
• fm – 37 million
• ClassMates – 15 million
Each Social Media platform require individual thought and consideration. Your approach to Twitter will differ from your approach to YouTube. We will help you define your Social Media strategy as it slots into your greater marketing plan.We can assist with content distribution across all different platforms. We will ensure that your Social Media activities not only compliment your Brand identity, but pro-actively drive your business objectives.
Blogs should be considered the modern way of doing updates. Other than a Newsletter it is most successful if updates (posts) are done on a daily or at least weekly basis. There are many different ways of approaching your Blog strategy, but the most popular is Website integration, making your blog posts part of your Website. The main strategy is to drive traffic to your Website.